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The past 12 months has seen the world restricted in what we’ve been able to do and where we've been able to go.

The past 12 months has seen the world restricted in what we’ve been able to do and where we've been able to go.

The result has been more eyes on screens, more time spent on devices, and more time watching videos.

Video, of course, is nothing new – it’s been one of marketing’s biggest trends for much of the last decade. If anything, the pandemic has highlighted even more clearly just how important video content is for businesses.

With that in mind, we’ve rounded up 21 awesome video content statistics that underscore the importance of video marketing, where it’s heading and what that means for you.

1. 91% of marketers feel the pandemic has made video more important for brands Video was huge in 2020. And most experts reckon that this craze will continue throughout 2021 and beyond. The trend was already there, but the pandemic showed us just how powerful it can be.

Source: Wyzowl

2. 78% of video marketers say video has directly helped increase salesGood video content makes money.

Source: Wyzowl

3. 84% of video marketers say video has helped them generate leadsVideos are a short, sharp way to get to the root of your customer’s problems. As this stat shows, do it right, and people will show interest in your product. Our tip? Use video content to show your product as the solution customers are searching for.

Source: Wyzowl

4. 86% of businesses use video as a marketing toolThis stat tells you two things: one, video is popular; two, there’s a lot of noise out there. As more businesses use video, cutting through is going to get harder. Better get your game face on for 2021.

Source: Wyzowl

5. 84% of people say that a brand’s video has convinced them to buy a productAs video consumption goes up, so does its influence on buyer behaviour? Sure does. More and more businesses use video to attract repeat and new customers.

Source: Wyzowl

6. The average online adult watches 46 minutes of YouTube a dayYouTube’s influence on consumers goes from strength to strength – meaning it presents a massive opportunity for businesses of all sizes. At the very least, you should be running your own ads on the platform. Got some awesome long-form content? Start your own channel, too (check ours out for inspiration).

Source: Google

7. 87% of video marketers said YouTube had been an effective channel for them – up from 83% in 2019Being designed solely for video, YouTube gives you a lot of different marketing possibilities. Besides generating leads, it can boost your brand awareness, help drive SEO traffic and improve your ROI. It’s a no brainer.

Source: Wyzowl

8. The number of channels that earn $10,000 per year (or more) on YouTube grew by 50%, year on yearHitting these kinds of numbers isn’t easy. However, this stat shows that YouTube can be very lucrative if you get it right. It’s also yet more proof of just how important a platform it’s becoming for video marketing. Note: this is a mix of YouTube revenue streams and not just ads.

Source: YouTube

9. 54% of consumers want more video content from a brand or business they followGluttonous video fiends that they are, you’ve got your customer, and they still want more. So, with demand on the rise, you might want to mix it up a bit. As well as ads, try short first-person videos (you can shoot these on a smartphone), product explainers, podcasts (yeah, we’ve got one of those too), and vlogs.

Source: HubSpot

10. People will spend 100 minutes a day watching online videos in 2021The rate of online video consumption is rising so quickly that some experts think it will soon start to catch up with conventional TV. That’s pretty big.

Source: Marketing Charts

11. Video completion rates are up 11% year on yearNot only are people watching more video, but, as this stat suggests, they’re becoming more engaged, too.

Source: Adobe

12. 82% of all internet traffic will come from video by 2022. By 2022, video is predicted to become so popular, it’ll account for the vast majority of what people do online.

Source: Cisco

13. TikTok to reach 1.2 billion monthly active users in 2022. Gen Z’s favourite app is set to join illustrious company this year, as it tips over the billion monthly user mark. So far, only Facebook, Instagram, WhatsApp, Messenger, YouTube, and WeChat can boast those numbers. One to watch.

Source: Tech Crunch

14. 85% of marketers say that video is an effective way to get attention onlineVideo marketing is a lot of effort (seriously, a lot of effort). But what stats like this show is that it’s worth it. And, if this whole article is to be believed*, then it will continue to be worth it for a while to come yet. *It is.

Source: Animoto

15. 91% of marketers are satisfied with the ROI of video marketing on social mediaWhether you’re driving leads, raising brand awareness or hunting for likes, there’s so much you can get from sharing your videos on social. We’ve found Facebook and YouTube to be the best performers in terms of ROI.

Source: Animoto

16. The average engagement rate for a Facebook video is 0.26%Sticking with social media, this stat gives you a bit of context as to how much potential Facebook offers for video marketing. For context, Facebook’s overall average engagement rate (this is for all types of content) is 0.18%, according to Hootsuite.

Source: Hootsuite

17. LinkedIn users are 20x more likely to re-share a post with video, LinkedIn isn’t just a platform for average “entrepreneurs” with an Elon Musk fetish. It’s also a very powerful tool for raising brand awareness and building consumer trust. With video, you’ll reach more people. Simple as that.

Source: LinkedIn

18. Tweets with video attract 10x more engagements than those without… and there are similarly impressive stats over on the Twittersphere.

Source: Twitter

19. 93% of brands got a new customer because of a video on social mediaVideo + social media = winner.

Source: Animoto

20. 61% of marketers plan to increase their video spending in 2021Covid-19 drove us further online – most experts expect us to stay there this year and beyond. Video looks set to play a big part in that. In fact, only paid social media will see a bigger spend increase than digital video content. Crucial.

Source: Postclick

21. Viewers claim they retain 95% of a message when obtained via videoWhat more is there to say? Video works. You should be using it.Source: 

Social Media Week

* Courtesy viddyoze

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It’s 2020 - and if you haven’t switched on to video yet? You are definitely missing out.

It’s 2020 - and if you haven’t switched on to video yet? You are definitely missing out.

Because video as a marketing tool, to sell, engage or generate an audience, is booming.

To prove my points I found some very interesting stats developed by Hubspot, who researched last year into what effect video was having on business.

You may be shocked, or maybe you won’t be - if you are already in tune with what is happening out there on the web and on social media.

Here’s what they found:

• 70% of consumers say they’ve shared a brand’s video, 72% of businesses say video improved their internet conversion rate.

• 52% of consumers say watching product videos makes them more confident in online purchase decisions.

• Consumers prefer video above all other forms of content in learning about new products or services.

• Video usage is accelerating at a phenomenal rate - but many businesses are yet to add it to their marketing strategy.

Now they are impressive numbers, and a clear indication why your business needs to embrace video.

But here’s some more data that should convince you:

Live Video - live streaming services on Facebook, Instagram and other social media channels. This will grow significantly in 2020. Marketing research is discovering that live streaming encourages more audience engagement and will retain video viewers longer than pre-recorded content. 

One-to one video. What? Well, the latest marketing data suggests there is great value in sending personalised video messages to get leads and communicate with customers. Better than calling on the telephone or sending an email, they say. 

360 and Virtual Reality. New technology has enabled cameras to provide a 360 degree experience, allowing viewers to control that experience. Virtual technology makes viewers believe they are in, or a part of, the video. 

This could be big in education, healthcare, business and on social media platforms.

Blogs into Vlogs.  Yes, is going to be really big. Instead of writing content, record it as a video. And this really does engage with your audience  - it makes you appear more authentic, more in touch.

The new TV.  There has been a massive shift in audience allegiance from TV  to internet based platforms. 

In 2016, the average weekly time spent watching video on the internet was 9.5 hours an d research indicates this will double in 2020.

And finally, add  add video as a major tool for cost effective ways of training staff, internal communications, customer support, human resources, information technology, sales and marketing.

Want to know more?

Contact us.



61 (0)468 893737

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Facebook leads way in online video boom

There’s been an explosion of growth in video on social media in recent years. 

And even more so since the COVID-19 pandemic.

Up by as much as 60% since March 2020, as more and more people use online for shopping, browsing and entertaining.

Views of branded video content has increased 99% on YouTube and 258% on Facebook between 2016 and 2017. 

On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. 

If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big. Really big.

“I see video as a megatrend,” Facebook CEO Mark Zuckerberg, February 2017

Facebook has the largest audience of any social network, with more than 2.07 billion monthly active users. 

That’s more than one-third of the world’s population, and a whole lot of those people are watching video. 

Around 100 million hours of video are watched every day on Facebook. 

Like YouTube, Facebook has a massive and diverse audience, which makes it harder to characterise than the emoji-filled landscape of SnapChat. 

The overall point to remember about Facebook is that people come to be entertained. 

Of the 79 per cent of marketers who have published video content on Facebook, 85 per cent say it has been a success.

– Remember graphics: 85 percent of videos are viewed with the volume off, according to Digiday.

– Create playlists of videos: Make it easy for people to find similar videos.

– Add a featured video: You can pin a video to the top of your page to introduce your brand or highlight a new product.

– Upload videos directly to Facebook: Native videos give you analytics and better visibility in the feed.

– Make sure you have a call to action: Give them something to do after they watch (or during) the video with an on-screen CTA.

Want to know more?

Contact us.



61 (0)468 893737

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