One minute of video is worth 1.8 million words.
So you haven’t switched on to video yet? Video as in video for your website or video for your social media platforms?
It’s the biggest growth trend in online marketing - so big, here’s a few facts to make my point: One million (yes, one million) minutes of video cross the internet every second!
Yep, every second. And one billion minutes of video is viewed every day on YouTube. Enough to whet your appetite? Want to know more?
I did, when I started researching this amazing medium a year or two back. The numbers are impressive - lots of them, so let’s continue withe the numbers sell…
74% of people who watched an explainer video went on to buy the product. And the number rises to 83% if you can grab their attention with a real good story. That’s where I come in - building a story to tell via your video.
I’m told even lazy people are more engaged to watch it - so what is there to lose? A video is also likely to increase your awareness in a google search 53 times. And in case you hadn’t spotted the trend, 90% of all video is watched on a cellphone/mobile.
I write that from the comfort of my own office, via my laptop - but the message is clear - by 2022 85 of all posts on social media will be video driven.
The next question I am often faced with is: “I don’t have the budget t make great videos.” You don’t have to.Of course if you want a bespoke 1 minute Hollywood blockbuster with all the bells and whistles it will cost - but often the best videos with the best engagement are short, precise explainers or animation videos that I can produce for you at an ‘affordable’ price.
You don’t have to have the ‘know-how’ or the time – just leave it to me. Because you simpler have to join the 78% of people on planet earth who watch videos every week. Amazingly 54% watch every day. That’s a few billion people – who might be interested in your product.
Given those stats, the next figure also tells a story - remember the picture tells a thousand words, tale?
Well, one minute of video is worth 1.8 million words! And as a wordsmith – I have worked in the media industry for 30 years - in print and online - that numbers sticks out – big time.
But who watches, you may ask. 59% of execs would rather watch a video than plough through pages of text. And video helps people retain the information better as well, as high as 95%v of the message is remembered. On Facebook, which you may be reading this blog right now, people watch 100 million hours of video every day. 500 million potential customers out there every day watching video content on FB.
On YouTube the numbers are even bigger - five times bigger. Yes, 500 million hours each and every day.
Instagram doesn’t miss out either - its video growth jumped 40% in 2016 - and now, in 2019, it’s still growing at a phenomenal rate.
I hope you are now beginning to understand the power vide has over social media and the potential it has for you grow your customer base and of course, sales. It doesn’t matter what business you are in – it works on all platforms for all businesses.
Whether you are a real estate agent, a small business owner, you are in travel, e-commerce, financial services, in hospitality or in retail - take my word for it, it works.
Now, let’s get the point … where is YOUR video? On your website, or on social media?
Take it from me, this is no overnight sales gimmick, tis is here to stay - and it will only grow as mobile phone saturation/usage grows.
I used to work in newspapers. 20 years ago it was ‘the’ place to advertise. But it was often expensive.
Take a look at newspapers today – struggling to stay alive. Advertising revenues gone. And the same with terrestrial ‘free-to-air’ TV, as streaming and other online services take over, offering viewers so many different options.
So … you want video to explain your company, your product, your service? And you want it an affordable rate?
Call or message me. And let’s together see how we can grow your business online with some great video content.
Go on - don’t wait – do it TODAY.